Privacy Policy
PRIVACY POLICY
Effective Date: September 18, 2026
TRU Investment Solutions LLC (“TRU,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, protect, retain, and disclose information when you visit our website, apply for a rental property, request a showing, communicate with us, use our property-management services, or participate in our text-messaging program.
INFORMATION WE COLLECT
Depending on how you interact with us, we may collect:
• Contact information, including your name, mailing address, email address, and telephone number
• Rental application information, including employment, income, rental history, references, identification, and screening information
• Resident and lease information
• Property-owner, vendor, contractor, and service-provider information
• Payment and transaction information
• Showing requests, maintenance requests, work-order information, and appointment details
• Communications you send to us by telephone, email, text message, website form, or resident portal
• Website and device information, such as IP address, browser type, and website activity
• Other information you voluntarily provide to us
Payment information may be processed through Buildium or another authorized payment provider. TRU may not directly store complete payment-card or banking credentials.
HOW WE USE INFORMATION
We may use personal information to:
• Provide property-management, leasing, showing, maintenance, and resident services
• Process rental applications and communicate application updates
• Schedule and confirm property showings and appointments
• Manage leases, resident accounts, payments, and maintenance requests
• Communicate with property owners, residents, applicants, vendors, and contractors
• Send requested customer-care and transactional text messages
• Respond to questions and provide customer support
• Maintain and improve our website and services
• Detect fraud, protect safety, and secure our systems
• Maintain business records and comply with legal obligations
• Enforce agreements and protect our legal rights
TEXT MESSAGING AND CONSENT
When you provide your mobile number and affirmatively opt in, you consent to receive customer-care and transactional text messages from TRU Investment Solutions LLC. These messages may concern:
• Property-showing requests, confirmations, reminders, changes, or cancellations
• Rental applications and requested documentation
• Maintenance requests, work orders, scheduling, and service updates
• Appointments, inspections, resident services, and account-related matters
• Other property-management services you request or that relate to your existing relationship with TRU
Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of renting a property, submitting an application, or purchasing services.
You may opt out at any time by replying STOP to a message from us. After opting out, you may receive one final message confirming your request. Reply HELP for assistance or call 414-416-8841.
MOBILE INFORMATION AND SMS DATA
TRU Investment Solutions LLC does not sell, rent, share, or disclose mobile telephone numbers, text-message opt-in information, or SMS consent data to third parties or affiliates for marketing, promotional, lead-generation, or advertising purposes.
Text-messaging originator opt-in data and consent will not be shared with any third parties, except service providers acting on our behalf solely to deliver and support the messaging service or when disclosure is required by law. Such providers may use the information only to perform services for TRU and may not use it for their own marketing purposes.
OTHER INFORMATION DISCLOSURES
We may disclose non-SMS personal information only when reasonably necessary:
• To property owners or authorized representatives in connection with managing a property
• To vendors, contractors, screening providers, payment processors, software providers, attorneys, accountants, or other providers performing services for TRU
• To comply with a court order, subpoena, government request, or other legal obligation
• To protect the safety, rights, property, or security of TRU, our customers, residents, applicants, or the public
• In connection with a lawful business transfer, merger, acquisition, or sale, subject to applicable privacy obligations
We do not sell personal information.
DATA RETENTION
We retain personal information only for as long as reasonably necessary to provide services, manage our business relationship, maintain required records, resolve disputes, enforce agreements, and comply with legal, accounting, tax, or regulatory obligations.
DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, loss, or misuse. No method of electronic transmission or storage is completely secure, so we cannot guarantee absolute security.
YOUR CHOICES
You may:
• Reply STOP to discontinue text messages
• Reply HELP or call us for assistance
• Ask us to correct inaccurate contact information
• Request information about the personal information we maintain about you
• Request deletion of information when retention is not legally or operationally required
• Unsubscribe from nonessential email communications using the instructions in the email
Requests may be submitted using the contact information below. We may need to verify your identity before completing certain requests.
THIRD-PARTY WEBSITES AND SERVICES
Our website or communications may contain links to services operated by Buildium, Tenant Turner, JustCall, payment processors, screening providers, or other third parties. Their privacy practices are governed by their own policies. We encourage you to review those policies before submitting information directly to those services.
CHILDREN'S PRIVACY
Our services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website or text-messaging program.
POLICY UPDATES
We may update this Privacy Policy when our services or legal obligations change. The revised policy will be posted publicly with a new effective date.
CONTACT US
For questions, requests, or concerns regarding this Privacy Policy, contact:
TRU Investment Solutions LLC
2701 N Doctor M.L.K. Jr Dr
Milwaukee, WI 53212
Telephone: 414-416-8841